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The National Lottery2025
Transforming Player Experience for Millions Daily
A modern, high-concurrency UX & performance overhaul for Ireland’s largest lottery web platform.
+42%
Conversion Lift
0.8s
Avg Page Load Time
1.4M+
Active Monthly Players
The Challenge
The legacy platform experienced lag during major jackpot draws, causing user drop-off and support bottlenecks. Mobile responsiveness was inconsistent, frustrating players trying to scan or buy tickets on smartphones.
Our Strategy & Solution
Aepora led a full UX research sprint, prototyping a streamlined player flow. We implemented a decoupled headless architecture with instant ticket purchasing, clear jackpot counters, and automated result notifications.
Key Quantifiable Outcomes
- Increased mobile checkout completions by 42% in the first quarter.
- Reduced server load response latency by 68% during peak 8 PM draw hours.
- Awarded Best E-Commerce UX at the Irish Digital Media Awards.
"Aepora didn’t just redesign our site; they fundamentally reimagined how our players engage with our draws every single day."Eoin McGuinnessHead of Digital, National Lottery
Project Scope & Deliverables
- UX & UI Design System
- Interactive Mobile Prototypes
- Headless Frontend Development
- A/B Testing & Optimization
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