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Peter Mark2024
Seamless Digital Salon Bookings & E-Commerce
Reimagining salon appointment booking for over 70 locations across Ireland.
+115%
Online Bookings
78%
Mobile Traffic Share
+64%
Product Sales Growth
The Challenge
Customers found the previous 7-step booking process cumbersome on mobile devices, leading to high abandonment rates and heavy call center volume for salon branches.
Our Strategy & Solution
Aepora created a 3-step rapid booking engine integrated into a responsive web app. We introduced smart calendar filtering, instant stylist preference selection, and automated SMS appointment reminders.
Key Quantifiable Outcomes
- Over 100,000 monthly online bookings achieved within 6 months.
- Reduced appointment cancellation rates by 24% via smart automated notifications.
- Seamlessly integrated professional product e-commerce with upsell triggers during checkout.
"The Aepora team delivered a platform that our salon clients and stylists love. Booking a haircut is now as easy as ordering a coffee."Cliona HigginsMarketing Director, Peter Mark
Project Scope & Deliverables
- Omnichannel Strategy
- Salon Booking UX
- Custom React Web App
- Shopify Plus Integration
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